Most public companies fail to communicate their value. Their message is scattered, their narrative is unclear, and their investor communications read like technical documents instead of stories that move markets.

In an environment where attention is scarce and competition for capital is brutal, weak storytelling costs real money—missed investors, weak conversions, and campaigns that never take off.

And often, the failures aren’t even complicated.
Many companies don’t have the basic infrastructure investors expect:
• No investor presentation
• No IR phone number
• No IR subpage on the corporate website
• No clear path for an investor to learn, evaluate, and contact the company

Before you tackle storytelling, you need the bare minimum in place so prospective investors can actually engage with you. Most issuers never audit their IR journey, and they pay for it with lost attention and lost capital.